Apple has just launched the new MacBook Air. Equipped with the powerful M3 chip, these devices raise the standard of performance and portability and come with significant improvements in connectivity, an unparalleled user experience, and enhanced environmental sustainability. Here are the main highlights.
The Heart of Innovation: The M3 Chip
Built with 3-nanometer technology, the M3 chip is the driving force behind the performance leap in the newly introduced MacBook Air. With an 8-core CPU and up to a 10-core GPU, these devices are up to 60% faster than their predecessors with the M1 chip and up to 13 times faster than Intel-based models. Moreover, the M3 chip introduces a next-generation GPU that supports hardware-accelerated mesh shading and ray tracing, taking the gaming experience to impressively realistic levels.
Uncompromised Design and Portability
The new MacBook Air maintains the iconic, slim, and lightweight design characteristic of the line, but with up to 18 hours of battery life.
Available in four colors, midnight, starlight, space gray, and silver, these models are built with a durable aluminum chassis and offer a Liquid Retina display, supporting a billion colors and up to double the resolution of comparable PC laptops.
Enhanced Connectivity and Experiences
Beyond significant performance improvements, the MacBook Air with the M3 chip stands out for its advanced connectivity, including Wi-Fi 6E for download speeds up to twice as fast and support for up to two external displays. As before, we enjoy a 1080p FaceTime HD camera, an immersive sound system with support for Spatial Audio and Dolby Atmos, and the Magic Keyboard with Touch ID.
Availability and Pricing
Reflecting Apple's commitment to the environment, the MacBook Air is the first company product made with 50% recycled content, including aluminum, rare earths, and copper. They are available for order starting today, March 4, with prices starting at $1,099 for the 13-inch model and $1,299 for the 15-inch model.
With this unexpected launch, we kick off a week where we also anticipate the new iPad Pro and iPad Air, among other new products. For now, with the new 13 and 15-inch MacBook Air with M3 chip, Apple has outdone itself, setting new standards in performance, portability, and environmental sustainability. These devices are destined to capture the attention of students, professionals, and any user seeking the perfect combination of power and design in a laptop.
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