Apple has finally split the functionalities of iTunes for Windows users into three separate apps: Apple Music, Apple TV, and Apple Devices. This decision aims to offer more specialized experiences that more closely resemble how these apps function on macOS.
A new era of Apple content management begins on Windows
The announcement of splitting iTunes into separate apps for Windows first came in October 2022, when Microsoft revealed plans to introduce Apple Music and Apple TV in the Microsoft Store. Since then, after a testing and "preview" phase that began in January 2023, Apple has worked on perfecting these apps, culminating with the recent official launch.
The new Apple Music and Apple TV apps will allow Windows users to manage and enjoy their music, series, and movies, respectively, offering access to both iTunes Store purchases and Apple's streaming services, Apple Music and Apple TV+. On the other hand, the Apple Devices app will make it easier to manage iOS devices, allowing users to update, restore, and back up their iPhones and iPads, as well as sync content from their PCs.
To use these new apps, Windows 10 or later versions are required.
What does this change mean for Windows users?
This transition to independent apps offers a more modern, intuitive, efficient, and streamlined experience for Windows users, bringing the interface and functionality closer to what Mac users already enjoy. This change also represents the alignment of user experiences across platforms and definitively leaves behind the era of an all-in-one app.
After installing Apple Music, Apple TV, and Apple Devices (from these specific links), iTunes will only be used for accessing podcasts and audiobooks. However, it's very important not to delete the iTunes library, as it will be used internally by the new Apple Music and Apple TV apps.
The farewell to iTunes on Windows is just the beginning of a new phase in which Apple seeks to offer an improved user experience that is more in tune with the times. With these new apps, Windows welcomes a more modern and efficient way to enjoy music, movies, TV shows, and manage Apple devices.
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