Tim Cook confirms: Apple will revolutionize Generative AI

IA Apple Tim Cook

It's a fact. The world will be increasingly driven by artificial intelligence. And it seems that Apple is preparing to lead a new era in generative AI. According to Tim Cook, the company is ready to "break new ground" in this innovative field later this year 2024.

A future powered by Apple's AI

We have known for some time that with iOS 18, which could take some inspiration from visionOS and be compatible with all these iPhone and iPad models, a big wave of novelties in the field of artificial intelligence is coming.

From creating videos from text, modifying images with voice commands to Siri, automating software development with Xcode, and more, several of these AIs have already been confirmed and patented.

In fact, in Tim Cook's own words, it's evident that Apple is "investing a tremendous amount of time and effort (even with the help of ChatGPT) in the development of artificial intelligence technology" to enhance the native applications of the system.

And yet, every word said on the subject excites us. As at the recent annual shareholders meeting, where, according to MacRumors, Cook has once again emphasized the company's significant investment in AI, highlighting the ongoing efforts and time dedicated to exploring its potential in a deeper and more innovative way, promising "transformative opportunities for all users." We'll see what surprises await us.

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