Apple ushers in the Chinese New Year, celebrated this coming February 10th, with an extraordinary display of creativity using technology. The company has released a couple of videos that not only plant an essential seed for everyone at the doorstep of this prominent festival but also demonstrate the impressive capabilities of the iPhone 15 Pro Max.
Apple shows us how they filmed their short for the Chinese New Year 2024
The video released by Apple to celebrate the Chinese New Year is titled "Little Garlic". It is a short film about 15 minutes long, entirely shot on an iPhone 15 Pro Max. The story follows a young girl with the power to transform into anyone she sees. However, due to her lack of self-love and disappointment with the world, she dangerously uses this ability to seek happiness and "perfection". But she ends up losing herself in the process, forgetting her true identity. Fortunately, with her grandfather's guidance, the protagonist manages to come to accept and value herself as she is.
Derived from this beautiful story, which portrays a much more common situation than it seems and from which it is good to be aware, a second video of about 3 minutes offers an interesting behind-the-scenes look, showing how the team managed to capture this emotional story using only an iPhone.
This "making of" reveals the techniques employed by the filming team to bring this short film to life. Among them stands out the use of the action mode, whose stabilization is particularly impressive; the iPhone's remarkable ability to record in very low light environments while still capturing sharp images; the intuitive and natural functionality of the cinematic mode; and the 5x optical zoom, which allows for high-quality close-up shots even of distant subjects.
Recognizing the rich cultural heritage of China, with this short film, Apple not only celebrates an important festival around the world but also highlights the revolutionary change that the creation of shorts like this means in the world of cinematography: it is no longer a field restricted to those with access to large and expensive equipment.
A device as manageable and accessible as the iPhone, which fits in our pocket, possesses equal or superior power and versatility to capture the essence of complex and exciting stories. Thus, a single iPhone opens a horizon of creative possibilities for filmmakers and enthusiasts alike.
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