Following the release and success of Killers of the Flower Moon, Apple has not only captured global attention but has also reinforced its commitment to the preservation of indigenous cultures and their rich heritage. This is what Apple is achieving.
Apple and the importance of Native American Culture
As part of Apple's Empowering Creatives program, aimed at empowering historically marginalized communities through creativity and storytelling, Apple has announced new collaborations to promote indigenous storytelling and the preservation of Native American culture.
Through significant financial contributions to the Sundance Institute Indigenous Program and the Smithsonian’s National Museum of the American Indian, Apple aims to amplify the voices and experiences of these native peoples, offering not only a space for recognition and perpetuity but also for dialogue and mutual learning.
The Sundance Institute Indigenous Program, which focus in promoting film projects, offers complete creative support to indigenous filmmakers. Meanwhile, the National Museum of the American Indian, with locations in Washington, D.C., and New York, is dedicated to educating the public about native and indigenous cultures, offering a window into their rich traditions and knowledge.
Now, both institutions, with Apple's backing, are expanding their reach. Additionally, since 'Killers of the Flower Moon,' the involvement of notable figures such as Osage Nation Principal Chief Geoffrey Standing Bear, Martin Scorsese, and Lily Gladstone in related events is helping to underscore the importance and impact of these initiatives.
Beyond these contributions, Apple is extending its support by including indigenous territories in its maps and integrating the languages of the Cherokee, Choctaw, Chickasaw, and Osage tribes into the operating systems of its devices. This not only facilitates the preservation of their language and culture but also provides educational resources and technological tools to enrich learning and teaching experiences in these communities.
Lastly, Apple has also been active in addressing the disproportionate impact of climate change on these indigenous communities, collaborating with organizations that advocate for climate justice and the development of solutions that prioritize equity and community building.
With 'Killers of the Flower Moon' as a catalyst, Apple is truly leading a movement towards the elevation and recognition of indigenous narratives. Through its collaborations with renowned institutions and the implementation of new initiatives, Apple is setting a new standard for corporate support of these cultures, ensuring that their stories are told and preserved for future generations.
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