YouTube keeps growing. Every month, over 2.7 billion people log in to the platform, and just with Shorts, more than 70 billion videos are played daily. If you're thinking about launching your own YouTube channel and have something truly useful to share with the world, these numbers make one thing clear: your future audience is already out there. The only thing missing is for you to show up. And for that, having a clear strategy is key.
What often holds us back isn’t a lack of ideas, but not knowing where to start. We want to do things right, have everything clear from the beginning, show what we know without sounding like everyone else… And for all of that, these 7 prompts for ChatGPT can be our new best friend. They’ll help us structure, define, plan, and most importantly start off strong and avoid going around in circles.
1. Define your strategy from the very beginning
Starting to record without a clear direction usually leads to frustration. Ideally, your channel’s topic, main content pillars, and a consistent publishing structure should be well defined.
“I want to start a YouTube channel about [topic]. Create a 30-day content calendar with thematic pillars, publishing frequency, and ways to repurpose content for Shorts, Instagram, and TikTok. Aimed at [target audience]. Include recommended formats, ideal video length, and ways to build an email list with lead magnets.”
2. Find your unique value
Our strength isn't just the topic, but the way we present it. Our story, experience, or teaching style is what sets us apart and makes us someone worth listening to.
“Help me identify my unique value proposition on YouTube. Based on my experience in [topic], what problems can I solve? What is my ideal audience looking for? Generate subtopics and key questions I should address in my videos that align with my teaching style and personality. Include ways to stand out in my niche.”
3. Analyze what’s already working
It’s not about copying, but observing. What are the top channels in our niche doing right? What patterns repeat? How can we adapt those ideas to our own voice?
“Research the 10 most popular YouTube channels about [topic]. Summarize which videos have the most views, the formats they use, average duration, visual style, titles, thumbnails, and narrative approach. Then, using this research and my content pillars, suggest 10 similar video ideas adapted to my approach and perspective.”
4. Create content that’s useful from minute one
Every video should solve something. A doubt, a question, a specific need. What matters is that the content is useful and applicable.
“With my experience in [topic], create video ideas that solve real problems for my audience. For each video, describe the problem, key steps to teach, and the result the viewer will get. Make sure it shows my expertise in a friendly and approachable way. Focus on practical solutions viewers can apply right away.”
5. Optimize the script to make it engaging
The first few seconds of a video are critical. The script, structure, and title must be designed to hook the viewer. It doesn’t have to be complicated, but it does need clarity and focus.
“Take this video script about [topic] and improve its structure for YouTube. Optimize it using proven success factors. Add an opening hook to grab attention in the first 30 seconds, 5 engaging title options, and a thumbnail design that stands out in search results. Include key phrases to improve viewer retention.”
6. Launch several videos together to build momentum
Posting just one video isn’t enough. It’s much more effective to launch with a small series of related content. That way, visitors to the channel have more to watch and stay longer.
“Create a launch strategy for my YouTube channel about [topic] with 3 to 5 interconnected videos that showcase my expertise. Explain how they should relate to each other, what calls to action to include, how to link them, what to write in the descriptions for optimization, and what to include in the end screens to encourage continued viewing and maximize impact.”
7. Don’t let perfectionism slow you down
You don’t need professional lights or a studio backdrop to get started. What matters is a clear script and real value. With a basic setup, we can record much more than we think.
“Create a YouTube video script template that focuses only on the essentials. Include a basic structure, key points to cover, and a simple format. It should include an intro, development, and conclusion. Add reminders about tone, clarity, pacing, and how to stay motivated. Minimize the need for fancy transitions or complex editing. Focus on delivering clear and authentic value.”
All of these prompts—and similar ones—go beyond being great tools for organizing ideas and planning content. They’re a fantastic way to clarify our personal value in the vast world of YouTube and to know how to communicate it to those on the other side of the screen. Plus, they can help turn uncertainty into structure and direction. Because starting well on YouTube is, above all, about being clear on what we want to offer and how we can do it authentically.
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