In response to those who point out Apple's late entry into the world of artificial intelligence, Tim Cook reminds us that being first in the market isn't necessarily what's important, but rather being the best. In a recent interview, the Apple CEO emphasized the importance of developing products that truly bring significant value to users, instead of rushing to be at the forefront of technology. This is Apple’s philosophy.
Apple puts quality over speed
In an interview with The Wall Street Journal two days ago, Tim Cook shared his views on what innovation at Apple really means. According to him, the success of their products is not measured by how quickly they reach the market, but by how they improve people's daily lives. This idea has become a constant for the company, demonstrating that the additional time they take to develop their technologies truly pays off.
From the iPod to the iPhone, Apple has not always been the first in its category, but its products quickly became market leaders due to their superior quality and functionality. With Apple Intelligence, introduced at the recent WWDC 2024, the tech giant promises to continue this tradition by offering an artificial intelligence tool that not only enhances personal and professional information management but also redefines our interaction with technology (here's how we can use it in Europe).
Cook emphasized that Apple Intelligence will radically change the way we use our devices, similar to how other flagship products from the company have done. The decision not to rush this tool to market stems from a commitment to quality and providing a truly transformative experience.
In addition to quality, Cook highlighted the importance of having a long-term vision. He cited the example of Apple Vision Pro, a premium product that, although expensive (for now), is designed for those seeking the latest in technology. Cook believes that, like other Apple products, its true value will be recognized over time.
For Apple, the essential goal is not only to meet current market demands by focusing on the impact of their innovations on everyday life but also to anticipate future needs, ensuring that each launch is not only useful but indispensable and essential for its users. Cook believes that this way of operating redefines what it means to lead in the tech world.
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