Apple Intelligence, a series of AI-powered features designed to make life easier for everyone, recently arrived with the latest system updates. Instead of just listing new features, Apple chose to release a series of fun, relatable ads that showcase how Apple Intelligence can help us handle everyday situations with ease.
Seven Apple Intelligence Ads Bring Something for Everyone
Through seven playful ads, Apple shows how the new tools integrated into the devices through Apple Intelligence can simplify daily life, from creating personalized memories to rewriting emails and summarizing documents. Here’s a look at each ad.
1. Creating Memories in the Photos App
The first ad, featuring Bella Ramsey, highlights how the Photos app can create personalized video memories using Apple Intelligence. Simply describe the story you want, and the AI automatically selects the most fitting photos and videos to craft a unique and heartfelt narrative—a great way to relive special moments without manual editing.
2. Email Summaries in Mail
In another lighthearted ad, Apple showcases a feature in Apple Intelligence that lets users quickly summarize long emails. In an awkward situation, Bella Ramsey uses this tool to get a quick overview of an extensive email without needing to read it all.
3. Siri Gets More Personal at Parties
Apple has upgraded Siri to better understand context. In the third ad, we see Siri come to the rescue, helping the protagonist recall the name of a guest at a party—a simple yet powerful feature that adds a touch of convenience in social situations.
4. Impeccable Emails with Writing Tools
In the next ad, an office worker uses Writing Tools to polish an email. By selecting the "Professional" option, he turns a basic, casual message into a formal email that impresses his boss, who knows the employee’s usual informal style.
5. Memory Movies for a Forgotten Birthday
In this ad, we see the Memory Movies feature once again. After forgetting her husband’s birthday, the protagonist quickly creates a memory video. She simply describes what she wants, and Apple Intelligence assembles the video in seconds.
6. A Friendly Email About the Stolen Pudding
In the next add, Apple uses humor to showcase the Writing Tools in an angry email about a stolen pudding. Before sending the email, the protagonist decides to change the tone to something friendlier, turning it into a more diplomatic message.
7. Quick Summaries in Meetings
In the final ad, an employee uses Apple Intelligence to pull up key points from multiple documents during a meeting, saving time and staying on track in the conversation. This function is ideal for users who need to process large amounts of information quickly.
These seven ads give just a glimpse of what Apple Intelligence has to offer. As Tim Cook pointed out, while Apple may not have been the first in the AI field, they will be the best at harnessing its potential to make life easier and more convenient.
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