Apple’s three days of announcements began yesterday with the unveiling of the iPhone 17e and the arrival of the new iPad Air with the M4 chip, and continue today with the new MacBook Pro with the M5 chip, the new Studio Display XDR, and more. Let’s go over everything Apple has unveiled while we wait for tomorrow’s announcements, where everything points to the company having several surprises in store for us.
The iPhone 17e: performance and capability for everyday life
The iPhone 17e joins the iPhone 17 lineup to offer us a powerful and versatile option that arrives at a very attractive price. To begin with, we start from 256 GB of storage, double that of the previous generation, and we enjoy the versatility of the MagSafe system, which opens the door to batteries and accessories that attach magnetically to our iPhone.
At the heart of the new iPhone 17e we find the A19 chip, built on a 3-nanometer process and featuring a 6-core CPU and a 4-core GPU with Neural Accelerators. With its power, we can enjoy console-level graphics in video games and the most advanced Apple Intelligence features. The battery gives us all-day life, and with MagSafe and Qi2 we get fast wireless charging of up to 15 W, while with the USB-C connector we can reach 50% charge in just 30 minutes.
The 48-megapixel Fusion camera allows us to capture spectacular photos and videos with next-generation portrait mode, improved HDR, and 4K video recording with Dolby Vision. Thanks to the x2 telephoto lens with optical-quality performance, we gain flexibility without the need for a second camera.
The new Ceramic Shield 2 gives us three times more scratch resistance and reduces reflections, which is key in complementing the 6.1-inch Super Retina XDR display that brings our content to life.
The iPhone 17e starts at 709 € in its 256 GB configuration (also available with 512 GB), and we will be able to pre-order it from Wednesday, March 4 (at 15:15, Spain time), with availability starting Wednesday, March 11, at the Apple Store and authorized resellers. It arrives in three matte finishes: black, white, and pink.
The new iPad Air with M4: power and versatility for everything
Apple has also unveiled the long-awaited iPad Air with the M4 chip, available in 11-inch and 13-inch sizes. It is an update that represents a very significant leap in performance and memory, as it gives us up to 12 GB of unified memory and 120 GB/s of bandwidth. All of this translates into smooth performance even in the most demanding tasks, such as video editing in Final Cut Pro, 3D content creation with hardware-accelerated ray tracing, or running AI models locally.
Connectivity takes a major step forward on these iPads with the new N1 and C1X chips, which allow us to enjoy Wi-Fi 7 and faster, more efficient 5G mobile data on the model with cellular connectivity.
The design keeps its lightness and elegance, with a 13-inch version that gives us more space for multitasking and multimedia, and an 11-inch version that concentrates all that power into an extremely portable format. Both models are compatible with the Apple Pencil Pro and the Magic Keyboard, which allow us to turn the iPad Air into a complete tool that balances productivity and creativity.
The iPad Air with M4 keeps the same starting price as the previous generation and arrives in two sizes: the 11-inch model starts at 649 € (Wi-Fi) and 819 € (Wi-Fi + Cellular), while the 13-inch model starts at 849 € (Wi-Fi) and 1 019 € (Wi-Fi + Cellular). Pre-orders begin on Wednesday, March 4, with availability from Wednesday, March 11. It is available in blue, purple, starlight, and space gray, with capacities of 128 GB, 256 GB, 512 GB, or 1 TB.
Apple’s three days of announcements began yesterday with the unveiling of the iPhone 17e and the arrival of the new iPad Air with the M4 chip, and continue today with the new Studio Display family and the refresh of the MacBook Pro. Let’s go over everything Apple has unveiled while we wait for tomorrow’s announcements, where everything points to the company having several surprises in store for us.
New Studio Display family: two monitors to make the leap to Thunderbolt 5 and XDR
Apple is expanding its offering of external displays. On the one hand, the new Studio Display keeps the 27-inch format and 5K Retina resolution, but improves in the areas of video calls and connectivity. It now includes a 12 MP front camera with Center Stage, now with better image quality and compatibility with Desk View, a three-microphone studio-quality array, and a six-speaker system with Spatial Audio. As for ports, now with Thunderbolt 5, we find much more room for ultra-fast accessories and multi-monitor setups.
The big new addition, however, is the Studio Display XDR, a model that takes a step into true professional-reference territory. It features a 27-inch 5K Retina XDR panel with mini-LED backlighting and more than 2 000 local dimming zones, with up to 1 000 nits in SDR and peaks of 2 000 nits in HDR. Added to this is a 120 Hz refresh rate with Adaptive Sync for a smoother response and support for P3 and Adobe RGB color gamuts, especially designed for design and print workflows, as well as HDR editing and color grading.
In both cases, Apple offers us the option of standard or nano-texture glass, along with different stands depending on the type of desk. Pre-orders begin on Tuesday, March 4, with availability starting Wednesday, March 11. The Studio Display starts at 1 699 euros and the Studio Display XDR at 3 499 euros.
MacBook Air with M5: versatility can be synonymous with power
Apple has updated the MacBook Air with the new M5 chip, which integrates a 10-core CPU and up to a 10-core GPU with a Neural Accelerator on each core, significantly improving performance in AI, editing, and 3D tasks. The computer now starts with 512 GB of SSD storage, expandable up to 4 TB and with read and write speeds up to twice as fast as in the previous generation.
Available in 13-inch and 15-inch sizes, it keeps the design we already know and enjoy, with a Liquid Retina display of up to 500 nits, a 12 MP camera with Center Stage, up to 18 hours of battery life, and two Thunderbolt 4 ports. It also includes the new N1 wireless chip with Wi-Fi 7 and Bluetooth 6.
The 13-inch model starts at 1 199 euros and the 15-inch model at 1 499 euros, with pre-orders from March 4 and availability from March 11. The new MacBook Air M5 arrives in sky blue, midnight, starlight, and silver.
MacBook Pro with M5 Pro and M5 Max: more power, more AI, and more Pro
The MacBook Pro is updated with the new M5 Pro and M5 Max chips, which greatly improve power in sustained performance and in AI workflows directly on the device. Apple highlights the new CPU architecture of up to 18 cores, along with a new-generation GPU with a Neural Accelerator in each core for AI tasks and the most demanding graphics processes.
There is also a leap in memory, as the new MacBook Pro models come with up to 64 GB on the M5 Pro and up to 128 GB on the M5 Max, with bandwidths that reach, according to Apple, 307 GB/s and 614 GB/s respectively. Added to this is support for Thunderbolt 5, and a new N1 wireless chip for Wi-Fi 7 and Bluetooth 6, along with improvements to the camera, now 12 MP with Center Stage, microphones, and speaker system.
The new MacBook Pro models feature an SSD that doubles the speed of the previous generation and start with more base storage, 1 TB as standard in M5 Pro configurations and 2 TB in M5 Max. Pre-orders begin on Tuesday, March 4, with availability from Wednesday, March 11, in 14-inch and 16-inch sizes and in two finishes: space black and silver. Prices start at 1 929 euros for the 14-inch model and 3 049 euros for the 16-inch model.
From the iPhone 17e, which raises the bar in storage and performance within a well-balanced value proposition, to the iPad Air with M4 and the MacBook Pro models with M5 Pro and M5 Max, clearly aimed at demanding workflows, the company is redefining the balance between portability and power. Added to this is the new Studio Display family, especially the XDR model, which is aimed directly at the professional sector. Apple goes far beyond specifications here, as it is moving forward with products that are already the market reference for their power and versatility.
At Hanaringo | Our iPhone can answer calls for us and only pass through the important ones