When it comes to the environment, Apple’s goals are a benchmark. Apple 2030 is the company’s plan to reach full carbon neutrality before the end of the decade, and in this context, Apple has announced an expansion of over 600 million USD for its renewable energy projects in Europe.
The company has confirmed that it is developing new solar and wind farms in Greece, Italy, Latvia, Poland and Romania, while in Spain a new solar park has already started operating. With these initiatives, the Cupertino-based company will add 650 MW of capacity to European power grids.
Users as a key factor in electricity consumption
While we may know that the manufacturing of our Apple devices is done using recycled materials and green energy, the electricity we use to power them doesn’t always meet the same standards. As users, there’s little we can do, which is why the company itself has decided to step in.
In 2024, 29% of Apple’s greenhouse gas emissions were linked to the electricity we use to charge our devices (which we can conveniently do with these Belkin chargers). To reduce this impact, Apple has focused on building projects that directly offset that consumption. With the announced expansion, Apple expects to generate more than one million MWh of clean electricity by 2030, meaning all the electricity we use to charge our iPhone, iPad or Mac will be balanced by renewable energy.
Lisa Jackson, Apple’s Vice President of Environmental, Social, and Policy Initiatives, has explained that the goal is for us, as users, to have the peace of mind by 2030 that the energy our devices consume is being offset with clean electricity.
The European projects will add around 3 000 GWh of clean electricity annually through 2030. They will also prioritise regions with higher emissions intensity, such as Poland, so that the real impact is visible as soon as possible.
Key countries and projects in Apple’s strategy
Apple’s plans span the entire continent. In Greece, Apple has signed a long-term agreement with HELLENiQ ENERGY for a 110 MW solar park already in operation, supporting the country’s energy transition. In Italy, solar and wind projects will total 129 MW, with the first of them—a solar park in Sicily—starting operations this very month.
In Poland, Apple is supporting a 40 MW solar park developed by Econergy, expected to be operational by the end of 2025. In Romania, the company will soon begin sourcing electricity from the 99 MW wind farm by Nala Renewables, currently under construction. Meanwhile, in Latvia, Apple has signed one of the country’s first corporate power purchase agreements with European Energy, which will add 110 MW to the grid once completed.
Last but not least, in Spain a 131 MW solar park in Segovia is already up and running, developed by ib vogt, and has been producing clean electricity since the beginning of the year.
The vision behind all Apple 2030 initiatives goes far beyond just offsetting the energy consumption of its products. The company and its suppliers already generate over 19 GW of renewable energy powering their global operations and supply chain. With this new expansion in Europe, however, Apple reminds us once again that enjoying great devices and taking care of the environment can, in fact, go hand in hand.
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